We get commissions for purchases made through links on this site.
The short version
Loupe is funded by affiliate commissions. If you click a link on this site and buy something, the seller may pay us a commission. The price you pay is the same either way — the commission comes out of the seller’s margin, not your pocket.
This applies across the site. You will also see this stated at the top of every article that contains affiliate links, and you will see Paid link next to the links themselves. This page is a fuller explanation, not a substitute for those.
What an affiliate link is
An affiliate link is an ordinary link with a tracking code attached. When you follow one, the destination site records that you arrived from Loupe. If you then buy something, that sale is attributed to us and we are paid a percentage of it.
Following one of these links usually places a cookie in your browser so that the sale can be attributed if you buy later. Details are in our Privacy Policy.
Who pays us
We work with affiliate networks and directly with sellers. Individual brands may also pay us directly under their own affiliate programmes. Where a link earns us money, it is labelled Paid link on the page it appears.
Commission rates vary by product and by seller, and range from low single-digit percentages to substantially more on newly launched products.
What this does not buy
Coverage is not for sale. No seller pays us to be written about, to be recommended, or to be ranked higher.
Ranking order is not for sale. Where we rank products, the ranking is produced from criteria published on that page, and commission rates are not among them. Our Editorial Policy sets out the criteria we use and why we keep them separate from commissions.
We think you should know that a site paid by commissions has a commercial interest in you buying something. That is why we tell you, on every article, before you read it.
Products we are given
Where we obtain a product free of charge, at a discount, or on loan from a maker, that is stated in the article itself.
Questions
If anything here is unclear, or you want to know whether a specific article contains affiliate links, write to info@readloupe.com and we will tell you.